Kachcha Aam’s Initiative Of Women Empowerment
Kachcha Aam, or raw mango in English, is the heart of Indian Pickle (Aam ka Achaar) that our dadis and nanis used to make on the terrace of our homes in the warm summers. This Achaar has been a part of our lives for centuries and adds extra zing and flavour to our meals. All thanks to the hard work, dedication, and love our dadi, nani, and moms used to put into making the Achaar.
Our founder, Priya Jain, was inspired by this, hence the brand name, Kachcha Aam. She saw a vision of how this name connects with the women and their passion and dedication to add extra flavour, not just in meals but to their homes as well, and this brand was born. Kachcha Aam isn't just a brand; it’s an initiative where every purchase you make is a step towards empowering women across India.
For The Unique You
Just like fingerprints, every woman and their taste in bringing out the personality of their home through their space are different and unique. That’s why we don't just offer simple home decor; we provide custom solutions tailored to your individual style. Your home is an extension of you; that’s why it should be as unique as you.
Women - The Pillar of Kachcha Aam
From the visionary minds like our owner, Priya Jain, that shape our brand to the skilled hands that craft every product, we take pride in being a business led by women for the women of India. Every product you purchase not only adds style to your home, but also fuels our movement to provide for every woman of India.
Empowering Lives
Behind every beautiful product are the talented and skilled hands of the women artisans of Gurugram, who put dedication in transforming fabric and yarn into works of beauty. Their artistry is unique, and passion is unmatched. Like these artisans, there are many underprivileged women who have immense talent and skill, and we at Kachcha Aam make sure to help these women become financially independent.
With every product you purchase, you’re not only empowering these women to showcase their skills to the world but also supporting our cause to provide for the underprivileged women of India and becoming a part of this change.
Your Palette, Your Expression
We at Kachcha Aam offer over 500 colour options, a myriad of fabric choices, and designs that resonate with your taste. Every home reflects a different style and personality, and we provide you with the palette to paint your unique expression.
Kachcha Aam is beyond the solution for your aesthetic home decor. It's a symbol of empowerment, a celebration of individuality, and a movement towards a more inclusive and equal future. We encourage you to become a part of us by not only making your space unique but also by being a part of empowering and changing the lives of women artisans who deserve to have their independence and showcase their talent to the world.